🇹🇭 Southeast Asia · Thailand
Thailand Tourism Dashboard
International visitor arrivals, source market shares, regional mix and monthly trends for one of the world's most visited destinations — an incredible mix of tropical beaches, vibrant nightlife and rich culture. Data covers January–September 2026 with 2019–2025 historical comparisons.
Source of data: Official Thailand international visitor arrivals by nationality (Ministry of Tourism & Sports, Thailand) · Jan–Sep 2026 with 2019–2025 comparisons.
Arrivals Jan-Sep 2026
23,199,306
-3.8% vs Jan-Sep 2025
Full year 2025
32,974,321
Jan–Dec 2025 baseline
Full year 2019
39,916,251
Pre-pandemic peak
Recovery vs 2019
77.5%
Jan–Sep 2026 vs 2019 pro-rata
Top source market (Jan-Sep 2026)
🇨🇳 China
3,935,434 · 17.0% share
Fastest-growing market (YoY)
🇨🇳 China
+15.2% · 3,935,434 arrivals
Top 10 markets share
62.2%
14,426,075 arrivals
Full year 2024
35,545,714
Jan–Dec 2024
Latest Tourism Summary — September 2026
Generated automatically from the latest data on this dashboard.
Latest Month
- Thailand recorded 2.00M international visitor arrivals in September 2026.
- −10.5% compared with September 2025 — a significant decline.
- arrivals were also 20.5% lower than August.
Year-to-Date
- From January to September 2026, arrivals reached 23.20M.
- down 3.8% compared with the same period in 2025 (24.12M).
- Visitor volumes are 22.5% below the comparable 2019 level.
Source market Movement
- China remained the largest source market with 3.94M arrivals (17.0% share).
- China recorded the strongest growth among major markets at +15.2%.
- China and Taiwan contributed most to absolute growth.
- Cambodia declined 86.1% year on year.
Market Takeaway
- The 2026 year-to-date performance shows a moderate decline versus 2025.
- Growth is maintaining momentum: the latest three months averaged −5.0% YoY, versus −4.4% in the preceding three months.
- Arrivals remain below pre-pandemic levels for the comparable period.
Monthly arrivals — 2026 (bars) vs 2025 (line)
Jan – Sep, side by side
Annual visitor arrivals
Recovery trajectory 2019 → Jan-Sep 2026
Top 5 source markets
Jan–Sep 2026
| Country | Visitors | Share | YoY |
|---|---|---|---|
| 🇨🇳China | 3,935,434 | 17.0% | +15.2% |
| 🇲🇾Malaysia | 2,950,327 | 12.7% | -15.2% |
| 🇮🇳India | 1,727,437 | 7.4% | -2.5% |
| 🇷🇺Russia | 1,270,703 | 5.5% | -0.1% |
| 🇰🇷Korea, Rep. of | 848,647 | 3.7% | -25.4% |
Arrivals by region
Share of arrivals, Jan–Sep 2026
Region performance
Arrivals, share and YoY change
| Region | Arrivals | Share | YoY |
|---|---|---|---|
| East Asia | 6,899,713 | 29.7% | +4.1% |
| Southeast Asia | 6,109,441 | 26.3% | -15.4% |
| Europe | 5,705,375 | 24.6% | +0.4% |
| South Asia | 2,068,704 | 8.9% | -2.6% |
| Americas | 1,085,416 | 4.7% | +0.4% |
| Oceania | 652,854 | 2.8% | -1.5% |
| Middle East | 546,587 | 2.4% | -5.6% |
| Africa | 128,677 | 0.6% | -0.9% |
All source markets
Arrivals, region and YoY change · Jan–Sep 2026
| Country | Region | Arrivals | Share | YoY change |
|---|---|---|---|---|
| 🇨🇳China | East Asia | 3,935,434 | 17.0% | +15.2% |
| 🇲🇾Malaysia | Southeast Asia | 2,950,327 | 12.7% | -15.2% |
| 🇮🇳India | South Asia | 1,727,437 | 7.4% | -2.5% |
| 🇷🇺Russia | Europe | 1,270,703 | 5.5% | -0.1% |
| 🇰🇷Korea, Rep. of | East Asia | 848,647 | 3.7% | -25.4% |
| 🇹🇼Taiwan | East Asia | 797,056 | 3.4% | +7.9% |
| 🇯🇵Japan | East Asia | 769,970 | 3.3% | -4.2% |
| 🇺🇸United States | Americas | 754,840 | 3.3% | +1.1% |
| 🇬🇧United Kingdom | Europe | 730,987 | 3.2% | -3.6% |
| 🇩🇪Germany | Europe | 640,674 | 2.8% | -2.5% |
| 🇸🇬Singapore | Southeast Asia | 636,116 | 2.7% | -7.3% |
| 🇫🇷France | Europe | 602,307 | 2.6% | +0.5% |
| 🇦🇺Australia | Oceania | 580,805 | 2.5% | -0.8% |
| 🇱🇦Laos | Southeast Asia | 554,625 | 2.4% | -19.1% |
| 🇲🇲Myanmar | Southeast Asia | 526,140 | 2.3% | +9.1% |
| 🇭🇰Hong Kong | East Asia | 486,979 | 2.1% | +2.3% |
| 🇵🇭Philippines | Southeast Asia | 468,289 | 2.0% | -8.8% |
| 🇮🇩Indonesia | Southeast Asia | 466,969 | 2.0% | -23.0% |
| 🇻🇳Vietnam | Southeast Asia | 463,768 | 2.0% | -10.9% |
| 🇮🇱Israel | Europe | 327,824 | 1.4% | +7.0% |
| 🇳🇱Netherlands | Europe | 204,591 | 0.9% | -1.9% |
| 🇮🇹Italy | Europe | 193,535 | 0.8% | -10.4% |
| 🇨🇦Canada | Americas | 185,893 | 0.8% | +3.0% |
| 🇵🇱Poland | Europe | 164,807 | 0.7% | +12.0% |
| 🇸🇪Sweden | Europe | 156,876 | 0.7% | +10.7% |
| 🇸🇦Saudi Arabia | Middle East | 150,578 | 0.6% | -7.3% |
| 🇦🇪United Arab Emirates | Middle East | 142,424 | 0.6% | +7.4% |
| 🇪🇸Spain | Europe | 137,228 | 0.6% | -13.4% |
| 🇰🇿Kazakhstan | Europe | 135,402 | 0.6% | +12.7% |
| 🇨🇭Switzerland | Europe | 135,220 | 0.6% | +3.2% |
| 🇧🇩Bangladesh | South Asia | 110,438 | 0.5% | +8.9% |
| 🇩🇰Denmark | Europe | 108,366 | 0.5% | +2.5% |
| 🇴🇲Oman | Middle East | 92,605 | 0.4% | -1.8% |
| 🇹🇷Turkey | Europe | 90,588 | 0.4% | +1.5% |
| 🇳🇴Norway | Europe | 88,899 | 0.4% | +5.6% |
| 🇧🇪Belgium | Europe | 83,203 | 0.4% | -3.7% |
| 🇦🇹Austria | Europe | 78,179 | 0.3% | -2.7% |
| 🇱🇰Sri Lanka | South Asia | 76,633 | 0.3% | +10.7% |
| 🇵🇰Pakistan | South Asia | 68,353 | 0.3% | +0.7% |
| 🇳🇿New Zealand | Oceania | 68,289 | 0.3% | -7.0% |
| 🇮🇪Ireland | Europe | 62,490 | 0.3% | -0.2% |
| 🇫🇮Finland | Europe | 61,741 | 0.3% | +4.3% |
| 🇺🇿Uzbekistan | Europe | 49,759 | 0.2% | +30.9% |
| 🇨🇿Czech Republic | Europe | 48,376 | 0.2% | +5.6% |
| 🇰🇼Kuwait | Middle East | 45,300 | 0.2% | -37.1% |
| 🇿🇦South Africa | Africa | 44,308 | 0.2% | -1.5% |
| 🇧🇷Brazil | Americas | 40,046 | 0.2% | -5.7% |
| 🇲🇴Macao | East Asia | 39,482 | 0.2% | +35.0% |
| 🇺🇦Ukraine | Europe | 38,824 | 0.2% | +10.5% |
| 🇷🇴Romania | Europe | 37,974 | 0.2% | +6.1% |
| 🇵🇹Portugal | Europe | 35,917 | 0.2% | -5.8% |
| 🇰🇭Cambodia | Southeast Asia | 33,245 | 0.1% | -86.1% |
| 🇶🇦Qatar | Middle East | 32,099 | 0.1% | -10.1% |
| 🇲🇽Mexico | Americas | 32,087 | 0.1% | -4.2% |
| 🇭🇺Hungary | Europe | 29,304 | 0.1% | +3.3% |
| 🇳🇵Nepal | South Asia | 26,893 | 0.1% | -27.1% |
| 🇧🇹Bhutan | South Asia | 24,843 | 0.1% | +19.4% |
| 🇸🇰Slovakia | Europe | 24,598 | 0.1% | +3.9% |
| 🇧🇭Bahrain | Middle East | 24,355 | 0.1% | +1.9% |
| 🇧🇾Belarus | Europe | 22,211 | 0.1% | +3.9% |
| 🇲🇳Mongolia | East Asia | 22,066 | 0.1% | -11.5% |
| 🇲🇦Morocco | Africa | 20,701 | 0.1% | -12.5% |
| 🇲🇻Maldives | South Asia | 19,308 | 0.1% | +4.1% |
| 🇱🇹Lithuania | Europe | 19,106 | 0.1% | +13.7% |
| 🇯🇴Jordan | Middle East | 18,517 | 0.1% | +10.3% |
| 🇦🇷Argentina | Americas | 17,630 | 0.1% | -10.6% |
| 🇲🇺Mauritius | Africa | 17,609 | 0.1% | +20.3% |
| 🇨🇴Colombia | Americas | 16,548 | 0.1% | -8.3% |
| 🇬🇷Greece | Europe | 15,054 | 0.1% | +3.4% |
| 🇮🇷Iran | South Asia | 14,799 | 0.1% | -62.3% |
| 🇪🇪Estonia | Europe | 13,920 | 0.1% | +7.1% |
| 🇧🇬Bulgaria | Europe | 13,893 | 0.1% | +9.2% |
| 🇨🇱Chile | Americas | 12,175 | 0.1% | -2.1% |
| 🇮🇶Iraq | Middle East | 11,841 | 0.1% | +16.0% |
| 🇰🇬Kyrgyzstan | Europe | 11,597 | 0.0% | +15.8% |
| 🇪🇬Egypt | Middle East | 11,492 | 0.0% | -11.0% |
| 🇧🇳Brunei | Southeast Asia | 9,962 | 0.0% | -5.7% |
| 🇪🇹Ethiopia | Africa | 9,213 | 0.0% | -21.9% |
| 🇸🇮Slovenia | Europe | 9,098 | 0.0% | +3.2% |
| 🇱🇻Latvia | Europe | 8,738 | 0.0% | +10.2% |
| 🇷🇸Serbia | Europe | 8,257 | 0.0% | +5.2% |
| 🇭🇷Croatia | Europe | 7,763 | 0.0% | -2.9% |
| 🇾🇪Yemen | Middle East | 7,405 | 0.0% | -6.4% |
| 🇵🇪Peru | Americas | 5,803 | 0.0% | -3.6% |
| 🇱🇺Luxembourg | Europe | 5,037 | 0.0% | +1.4% |
| 🇱🇧Lebanon | Middle East | 4,517 | 0.0% | -3.5% |
| 🇨🇾Cyprus | Europe | 3,463 | 0.0% | -2.2% |
| 🇮🇸Iceland | Europe | 3,284 | 0.0% | +1.7% |
| 🇺🇾Uruguay | Americas | 2,534 | 0.0% | -7.2% |
Source of data: Official Thailand international visitor arrivals by nationality (Ministry of Tourism & Sports, Thailand) · Jan–Sep 2026 with 2019–2025 comparisons. Figures shown in thousands (k) or millions (M) where labelled.