🇯🇵 East Asia · Japan

Japan Tourism Dashboard

International visitor arrivals, source market shares, regional mix and monthly trends for a destination where ancient traditions meet the pinnacle of modern luxury and flawless hospitality. Data covers January–June 2026 with 2019–2025 historical comparisons.

Source of data: Official Japan international visitor arrivals by country/area (Japan National Tourism Organization) · January–July 2026 with 2019–2025 comparisons.

Arrivals Jan-Jul 2026
24,527,200
-1.7% vs Jan-Jul 2025
Full year 2025
42,683,837
Jan–Dec 2025 record year
Full year 2019
31,882,049
Pre-pandemic peak
Recovery vs 2019
131.9%
Jan–Jul 2026 vs 2019 pro-rata
Top source market (Jan-Jul 2026)
🇰🇷 South Korea
6,569,800 · 26.8% share
Fastest-growing market (YoY)
🇲🇽 Mexico
+26.8% · 132,700 arrivals
Top 10 markets share
85.5%
20,971,500 arrivals
Top decliner (YoY)
🇨🇳 China
-56.3% · 2,486,500 arrivals

Monthly arrivals — 2026 (bars) vs 2025 (line)

Jan – Jun, side by side

Annual visitor arrivals

Recovery trajectory 2019 → Jan-Jul 2026

Top 5 source markets

Jan–Jul 2026

CountryVisitorsShareYoY
🇰🇷South Korea6,569,80026.8%+20.3%
🇹🇼Taiwan4,736,00019.3%+21.8%
🇨🇳China2,486,50010.1%-56.3%
🇺🇸U.S.A.2,107,9008.6%+6.5%
🇭🇰Hong Kong1,571,0006.4%+8.6%

Top 5 decliners

Largest YoY falls, Jan–Jul 2026

CountryVisitorsShareYoY
🇨🇳China2,486,50010.1%-56.3%

Only 1 market recorded a YoY decline in this period.

Arrivals by region

Share of arrivals, Jan–Jul 2026

Region performance

Arrivals, share and YoY change

RegionArrivalsShareYoY
East Asia15,363,30062.6%-6.8%
Southeast Asia2,947,70012.0%+8.1%
North America2,659,60010.8%+7.6%
Europe1,395,8005.7%+8.7%
Others1,130,7004.6%+8.8%
Oceania643,1002.6%+4.2%
South Asia230,6000.9%+21.7%
Middle East156,4000.6%+15.2%

All source markets

Arrivals, region and YoY change · Jan–Jul 2026

Country / AreaRegionArrivalsShareYoY change
🇰🇷South KoreaEast Asia6,569,80026.8%+20.3%
🇹🇼TaiwanEast Asia4,736,00019.3%+21.8%
🇨🇳ChinaEast Asia2,486,50010.1%-56.3%
🇺🇸U.S.A.North America2,107,9008.6%+6.5%
🇭🇰Hong KongEast Asia1,571,0006.4%+8.6%
🌍OthersOthers1,130,7004.6%+8.8%
🇹🇭ThailandSoutheast Asia758,3003.1%+4.0%
🇦🇺AustraliaOceania643,1002.6%+4.2%
🇵🇭PhilippinesSoutheast Asia519,5002.1%+4.8%
🇻🇳VietnamSoutheast Asia448,7001.8%+7.3%
🇨🇦CanadaNorth America419,0001.7%+8.1%
🇮🇩IndonesiaSoutheast Asia418,7001.7%+12.1%
🇸🇬SingaporeSoutheast Asia407,4001.7%+10.3%
🇲🇾MalaysiaSoutheast Asia395,1001.6%+15.5%
🇬🇧United KingdomEurope328,2001.3%+6.5%
🇫🇷FranceEurope278,0001.1%+8.6%
🇩🇪GermanyEurope247,9001.0%+7.4%
🇮🇳IndiaSouth Asia230,6000.9%+21.7%
🇮🇹ItalyEurope160,5000.7%+1.7%
🕌Middle EastMiddle East156,4000.6%+15.2%
🇪🇸SpainEurope134,0000.5%+9.6%
🇲🇽MexicoNorth America132,7000.5%+26.8%
🇪🇺Nordic CountriesEurope129,7000.5%+14.3%
🇷🇺RussiaEurope117,5000.5%+23.7%

Source of data: Official Japan international visitor arrivals by country/area (Japan National Tourism Organization) · January–July 2026 with 2019–2025 comparisons. Figures shown in thousands (k) or millions (M) where labelled.